This Year
Overview
This Year is a product built to help young people engage with real-world challenges — the kind of stuff that matters but doesn't always come with a manual. We were brought in to land the look and feel of the brand, and what followed was one of the most creatively interesting packaging projects we've worked on.
Services
- Brand identity
- Packaging design
- Badge design
- Print collateral
6+
Products
2025
Year
Youth
Audience
The challenge
Designing for young people is harder than it looks. The brand needed to feel genuine — not corporate, not preachy, not trying too hard. And it had to work across a wide range of physical products: embroidered badges, playing cards, sticker sheets, wristbands, journals, packaging boxes, and more. A system that looks good in one place but falls apart across formats isn't a brand system — it's a lucky coincidence.
The approach
We built the brand from the ground up with physical production in mind. Every element was considered in context — how it reads embroidered on a badge, how it feels printed on a card, how it works at sticker scale. The system is flexible enough to stretch across formats while staying visually coherent. The result is a brand that holds together whether you're holding a journal or peeling a sticker.
The outcome
We're proud of how this concept landed. The brand system is complete — every product designed, every detail considered. We're excited to see where This Year goes when it hits the real world.
Next project
Got a project in mind?
We'd love to hear about it. Tell us what you're working on and we'll get back to you within a day.