IGA
Overview
IGA is a household name — independently owned stores operating under a national brand. We were brought in to produce a marketing campaign that spanned physical advertising, in-store print, and social media. Working with a brand at this scale is a different kind of challenge, and we were glad to be a part of it.
Services
- Campaign design
- Out-of-home advertising
- Social media assets
- In-store print
Fast
Turnaround
3+
Touchpoints
National
Scale
The challenge
The brief had a tight deadline. The work needed to feel fresh — something that cut through — but it also had to sit comfortably within IGA's established brand. Too generic and it blends into the noise. Too far off-brand and it loses the trust customers already have. Getting that balance right, fast, is the actual job.
The approach
We moved quickly and kept the work focused. Every asset — from bus stop advertising to social posts to in-store signage — was built around a consistent visual language that felt energetic without straying from the brand. We designed for production from the start, making sure everything was ready to hand off and use.
The outcome
The campaign rolled out across multiple touchpoints on time and on brief. Working at a national scale meant the work reached a lot of people — and that's exactly what it was designed to do.
Next project
Got a project in mind?
We'd love to hear about it. Tell us what you're working on and we'll get back to you within a day.